Are you looking to build a successful and viable web solution or make the existing online business more prominent? If yes, implement the most recent web development trends in 2023 that are effective in increasing engagement and growing your business.

Web development is an exciting and dynamic industry, where technologies are constantly changing and new web apps are developed every day. These trends ensure that you stay competitive in the market.

In today’s technology era, websites have become the most preferred medium for businesses. Most of the decision-makers in the business world are using the web for marketing purposes and it is not only about having a good website. They are investing a lot to create modern solutions and provide better services to their customers. So, it will be wrong if you don’t know the latest trends in web development that would help you create an effective website.

15. Progressive web apps (PWA)

Progressive web apps are a collection of techniques and tools, primarily developed by Google, that help you build websites and mobile apps that function like native ones. They're built with web technology, but there's no need to launch your app in a new window as you do with the mobile web anymore—with progressive web apps, your website runs independently of the browser, much like an app would.

Let’s look into the pros of PWA development in more detail and see what positive changes they bring to both users and business owners:

• Reduced development and support costs

• Quick launch to the market

• Easy distribution

• Smooth installation

• Saving device power and storage

• High speed

• Offline app usage

• Boosted website’s engagement and conversion

• Seamless maintenance and updating

Why should you care about progressive web apps?

According to Statista's research, the global mobile sales market is projected to reach $8.1 billion in 2026. This means that people will start using their mobile devices more to satisfy different needs as well as increase their engagement with the digital world.

Although this technology is comparatively new, PWA development is not rocket science. At the same time, progressive web apps allow businesses to stay competitive in the modern market.

One of the most important aspects of building a PWA is having a functional and intuitive user experience. Websites that feature progressive web apps should have a similar look and feel to native apps, so people understand how it works. Designing your website using PWAs will also make the site more responsive to mobile users, which helps improve your app’s accessibility and usability ratings.

14. Augmented reality (WebAR)

Augmented reality is taking over the world. We see it everywhere, from mobile devices to education, healthcare and gaming. According to Statista, the global AR, VR (virtual reality), and MR (mixed reality) markets will rise from nearly $28 billion to $250 billion by 2028. However, this seems like an incredibly high figure.

Even though this may be a challenge for e-commerce website owners, they use AR technology to enhance UX. Amazon, Sephora, IKEA, and MOSCOT are prominent examples of e-commerce brands that use AR.

Along with the latest web development trends, AR solutions for e-commerce websites help to:

• Reduce time for service;

• Allow customers to try goods before buying;

• Make shopping in online stores more tangible.

Using AR technology, you can create virtual showrooms for your customers. This allows them to experience a real-store look, feel and environment. It also helps them select the right product from multiple options from different manufacturers.

AR technology reduced the gap between ordinary and online stores. This one of the best web development trends improved the customer experience. And it will likely evolve in 2023.

13. Artificial intelligence (AI) assistants

Artificial intelligence is the technology that enables computers or other devices to learn and make decisions. Compared to humans, AI can complete high-quality tasks. AI can be used in many different industries, from healthcare to transportation and data science.

Artificial intelligence has become an essential tool in the modern business world. As a business owner, you need a tool that can enhance your customer experience and reduce the user churn rate. With Artificial Intelligence (AI) capabilities such as natural language processing, machine learning and computer vision, businesses can interact with customers by enabling customized responses based on previously received feedback so that prospects will feel better about using your products or services.

In terms of website development technology, AI assistants or chatbots are the best solutions. They make it possible to provide customer engagement and perform operations quickly. Therefore, AI assistants will help millions of people and lots of businesses perform operations faster by using text or voice chats. Nowadays, it is essential to consider this latest website development technology. And given the spread of AI assistant companies, businesses of all sizes must provide continuous customer engagement.

Now, let’s proceed to the next web development trend that gained prominence with the rise of AI technology.

12. Voice search

Voice search is one of the most rapidly emerging web development trends. So, let’s consider it more thoroughly.

The voice assistant is a program based on artificial intelligence. It produces a result based on the user's request. First, it recognizes the voice and removes noise from the recording. Then it converts the request to text and matches the result with the words in the existing database.

Voice search is an important trend in web development. Most companies want to ride it and leverage this technology for better customer engagement and interaction. Voice search is accomplished using services such as Google or Amazon. These services can display text words that are spoken at certain inputs in a website, and display their answer on the screen.

Voice search optimization brings many advantages both for users and business owners. The main benefits of using voice search technology are as follows:

• Saving time and allowing a user to order more products;

• Serving as a source of customer behaviour analytics.

You may wonder how to optimize your website for voice search. Below, we have listed the measures you can take to follow this latest web development trend.

• For voice search optimization, apply natural language processing with direct answers to specific questions.

• Draw on schema markup and rich snippets for better indexing by search engines.

• Optimize your website content by eliminating duplicate pages and updating important information.

• Control domain authority (DA) of your website and other traditional search rankings.

11. Content personalization

Personalization is also one of the most necessary web development trends for 2023. It means the process of creating relevant, interesting, useful content for users.

Twilio’s 2022 State of Personalization Report shows that 62% of users say a business will lose their loyalty if brands offer an unpersonalized experience. This splash in a personalization need didn’t just start recently. This need has increased partly about the COVID-19 pandemic. It was a time of uncertainty when most people stayed home and online for an extended period.

How can we attract more customers? We have to know what users’ preferences are, right? Our machine learning analyzes all users’ actions on the site and suggests topics relevant to them. For example, if you are interested in fashion, our suggestion engine sends you to push notifications that tell you about unique fashion events happening nearby. The more you visit this site, the more content we create specifically for you.

Many brands have already adopted this trend. For example, Alibaba and Netflix use the machine learning trend to personalize the search results for their users.\

10. JavaScript frameworks

JavaScript is a programming language that is used to control websites and web browsers. It is the most popular language in the world and its popularity keeps growing consistently year after year. According to Statista, it is estimated that more than 300 million people worldwide use JavaScript to write software applications on their computers.

Why do we need JavaScript frameworks? The answer is short. The right environment can make the web developers’ work a lot easier.

Now, let's consider the JavaScript frameworks to keep an eye on in 2023.

• Gatsby.js
  Gatsby is an open-source and free framework based on React, which is a JavaScript library. Gatsby.js allows developers to make blazing-fast apps and websites. Once loaded, this framework prefetches resources for other pages. So, clicking around the website feels very fast.

• Vue.js
  Vue is an open-source JavaScript framework for creative interface development. Companies like Stack Overflow and PlayStation rely on Vue.js for their sites’ user interfaces.

• Next.js
  Node.js is a flexible React framework. This framework allows developers to create superfast software with enhanced user experience and great performance.

9. Serverless architecture

The demand for cloud SaaS solutions has continued to expand even more recently. The Web, as one of the most rapidly evolving domains, documented a significant increase in the demand for serverless architecture. This is one of the main trends in cloud computing. In addition, 2020 and 2021 were marked by the enforced work-from-home shift due to the continued spread of the COVID-19 pandemic. In 2023 this tendency remains afloat

The State of the Cloud report by Flexera states that to remain competitive in the evolving digital market, businesses should have the right cloud computing strategy. By way of serverless architecture, building a serverless architecture can enable you to save time, increase output and lower costs. This report only proves that serverless architecture is one of the main future trends in web development.

Serverless computing, is one of the most interesting current web trends, can boast many benefits. The main advantages of this approach are as follows:

• Enhanced scalability

• Faster time-to-market

• Cost-effectiveness

• Delegated maintenance

Serverless computing is a cloud-based architecture that cuts out the middleman, i.e., servers, by not placing any of your business logic inside such servers. These apps still run on servers and can be managed by the provider for certain tasks, but it’s irrelevant for performance and scalability. As opposed to traditional programming models that do need to maintain some sort of server infrastructure, serverless application development eliminates the uncertainty associated with this overhead.

8. Core Web Vitals

As the Web becomes more sophisticated, enhancing your website as per new standards is essential. Core Web Vitals, provided by Google, are such a standard.

For a better user journey, a website needs to be well-performing, responsive, and visually stable. That is why Google has outlined and named them as follows:

• Largest contentful paint (LCP) shows the speed of loading the most significant piece of content on the screen, be it an image or a block of text.

• First Input Delay (FID) shows how fast the website reacts to the first action. For example, a click on a link or image.

• Cumulative Layout Shift (CLS) shows the stability of the website’s visual elements.

Faster load time, better stability and great UX design all make a positive impact on the site speed and user experience of your website. Optimizing your core web vitals supports this by enhancing organic rankings in Google.

Here is the list of the essential tools to measure your website’s optimization for Core Web Vitals:

• PageSpeed Insights gives you data about your website’s performance and advice on improvements.

• Google’s Lighthouse monitors performance and provides SEO checks.

• New Core Web Vitals overlay visualizes and measures your page performance.

• Google’s search console gives you insights into how well your website performs.

7. Smart e-commerce web development

Mobile devices are used to browse the web more than tablets or laptops. By 2022, they will generate more than half of the web traffic. Therefore, a responsive website design is key to maintaining a better user experience and, thus, maintaining engagement.

With the growth of AI, web development will become more sophisticated. The design and construction of web pages should no longer be dominated by the use of standard templates and layouts for pages, but instead should be based on the design of each user.

In any case, the website is getting significantly more intelligent and more adaptive to users' needs. For example, when people pass a physical shop, push notifications can be sent to their mobile. The latter is quickly asked to offer users a selective proposition or a connection to their site. In general, this technology mixes digital and real-world marketing seamlessly.

We recommend keeping in mind this trend for web development in the coming year.

In short, in 2023, we will see a remarkably more private way to deal with a client's user experience. Modern technologies and innovations allow developers to create even more custom-made user experiences.

6. Motion UI

For web design trends, it is essential to keep the user experience in mind. According to the report from Top Design Firms, half of all customers (50%) consider website design essential for the brand. Find out how your site or app can be enhanced with a few simple design changes that will improve the entire experience for your users.

Motion UI is a powerful library for the creation of customizable animated UI elements. It enables you to construct modular scrolling, background animations, or animated charts. All of these will help express your unique style and keep your user entertained. Motion UI turns out to be even more helpful in progressive web app design.

Also, Motion UI helps boost your web app rankings in search results. This way, Motion UI is one of the most important modern trends in web application development that make the UI design process simpler and faster.

Chartbeat research shows that there is less than 15 seconds to grab the attention of a website reader. If you can't grab their attention in 15 seconds, another site visitor will click away from your page. Motion UI helps each web development company in providing a better experience for the user by identifying problems with interfaces, building responsive UIs and creating mobile-first designs.

5. Single-page applications

Single-page apps (SPAs) are a recent technology trend in web development. They use JavaScript-based code to build an application that renders a page dynamically, instead of loading separate HTML pages from a server to show specific content to a visitor.

Using this latest website development technology, you can gain much more by combining the power of all modern websites into one consolidated interface. Here are some of the most famous single-page applications: Gmail, Google Drive, Facebook, and Twitter. Besides, SPA technology can boast of great cross-platform nature as most devices support it.

Single-page apps have developed into a hot topic in the world of web development, created to help websites become more responsive and better follow modern trends.

4. Internet of Things (IoT)

The Internet has changed education, management, healthcare, and even the way we interact with our friends.

The Internet of Things (IoT) is growing, and it’s getting better every day. IoT uses sensors to collect data about your home, which allows you to change how it operates and improves your experience. As the world becomes more connected, it’s easier to see how IoT will help make things like smart homes and wearables a reality.

IoT is a growing trend in the web development space and is one of the most powerful ideas to come. IoT-connected devices create constant data transferring and are a great source to offer customers a personalized experience, as well as improve business processes.

Yes, it does make sense for the web development domain. For sure, IoT will create advanced communication between website layouts and operational models. The increasing demands expect web developers to upgrade their skills to adopt emerging trends that are associated with web development. The data feeds provide real-time customer feedback that helps the business offer relevant solutions while they respond to client queries.

IoT is one of the most powerful tech trends that will shape the future of web development. The technology offers the following benefits:

• Scalability
  It assures data distribution and collection but doesn’t depend on the volume of data.

• Reliability
  Considering data collection and delivery, IoT provides accurate results without delays and errors.

• Support and security
  IoT provides powerful security technologies that help protect both business and user data.

Now, let’s proceed to the next burning web app development trend for 2023.

3. Internet of Behavior (IoB)

IoT is a way of uniting devices whose basic manner of communication is electronic. IoB is a logical continuation of this, but it’s not just about connecting more objects. It also seeks to unify human behaviour in one database so that it can be analyzed at scale.

The Industrial Internet of Things (IoT) is becoming a modern communication ecosystem. It allows human behaviour monitoring, control, and modelling. In short, it is an extension of the Web that enable devices to react to human emotions. This web development technology will empower businesses to forecast their user behaviour better. So, in 2023 it will be considered one of the hottest tendencies in software development.

We define IoB as any digital device that is designed to collect, analyze, and act on consumer behaviour in real-time. IoB solutions take advantage of the proliferation of sensor-enabled devices such as smartphones and wearables to allow businesses to quickly collect and analyze consumer data.

The IoB web development technology has been slowly gaining popularity over the last few years. Some reports suggest it will be worth $2 trillion by 2030.

2. Blockchain technology

Using blockchain technology, you can ensure the reliability of your data by creating a two-sided transaction. The first half of this form is digital and it takes place on the internet using available software tools. Meanwhile, the second half is created by a blockchain network that runs autonomously and cannot be altered by anyone.

Blockchain is one of the rapidly emerging web technologies in software development. And it offers the following benefits:

• Decreases the financial business expense

• Lessens the number of transaction contracts

• Enhances the cash flow provided by transparent records/data

• Smart prediction system

• High web pages interactivity

• Data security

• Safe transactions

1. Expansion of agile development

Agile web development is a software development method that has fully evolved over the last few years. The methodology first started as an approach to building software, then it was applied to other processes to improve their efficiency. Today we can consider it a trend in business and IT management. If you want to make your company more agile and improve its performance, it may be one of the best options for you to use.

The agile project management methodology is the best practices framework for creating software and other digital products. Its full process of working on a web project with agile is divided into iterations, which are short cycles of two to three weeks. Each iteration addresses a series of tasks that can include requirements analysis, design, programming, testing and documentation. At the end of each iteration, the team reviews the results and reprioritizes for the next iteration.

Here are some principles of agile development:

• Communication and relationships between people are more critical than work processes.

• Product quality is more important than documentation and bureaucracy.

• Rapid reaction to change is more important than the original plan.

• Mutual understanding with customers is more important than a contract.

Agile is a value system or even a business philosophy. Agile development helps to focus on the essentials and eliminate unnecessary formalities. This development approach helps to develop a working product faster and more efficiently.

Final words

Web development is always evolving and changing to keep pace with the latest trends. In 2023, the current trends in web development will transform the way businesses can interact with their clients. In our article, we have discussed emerging technologies in web development that boost user engagement. Adopting the latest web technologies, sites can stay competitive and offer a great UX.

We have listed the top 15 new web development technologies that promise to proceed in 2023. Are you looking for a reliable custom software development partner to help you implement them? Our team will be glad to transform your ideas into reality and uplift your business. Contact us to discuss your project, and our experts will help bring it to life.